The media market in Romania is expected to exceed the level of 640 million euros in 2022, increasing by 6% compared to the figures recorded a year ago, according to the estimates published on the occasion of the second edition of the DigiCon event, the innovation conference and trends dedicated exclusively to marketing leaders, according to Agerpres.

In this context, the increase recorded from year to year for the domestic media market also includes an increase of over 20% in the digital media segment.
„This is also the reason why the management of effective digital marketing strategies and the use of the latest technologies to optimize these budgets is of critical importance for marketing directors”, the specialists explain.

DigiCon 2022 participants have the opportunity to interact with the latest technologies and find out if and how they can use them to grow the business they run.

„The trend in digital marketing in recent years is given by technologies such as Artificial Intelligence, Machine Learning, Blockchain and Automation, advertising expenses in this direction being estimated to reach 616 billion dollars this year. In this context, the second edition of DigiCon 2022 aims to debate how these digital tools find their applicability in marketing activities and how they can be applied for the benefit of companies and customers. Participants will thus have the opportunity to interact with technologies such as AI art generation right within the conference, and those interested will benefit from on-site consulting regarding the marketing challenges they face,” the organizers of the specialized event said.

The event brings together over 200 top managers, CEOs, entrepreneurs and journalists who will be able to listen to leaders in the field and share ideas and information about digital marketing market trends and the impact of new technologies in the development of modern marketing strategies.

DigiCon is the first marketing innovation conference in Romania, dedicated exclusively to top marketing management, respectively the first event to which access is based on a ticket in the form of NFT (Non-Fungible Token).

The first edition of DigiCon hosted approximately 120 participants from 50 companies and focused on creating integrated marketing strategies for the digital area.

Agerpres