The life insurance market in Romania grew by 16% in 2024 compared to the previous year, with this type of insurance ranking among the top interests of Romanian consumers, according to an analysis by UNSAR released on Tuesday.

Over 37,000 Romanians who saved and invested through life insurance policies received the benefits stipulated at policy maturity – the point at which the contract reaches its term.

„The fact that tens of thousands of Romanians have reached the end of their contracts and received benefits is clear proof that life insurance is not just an act of protection, but also a gesture of financial responsibility. It also reflects that Romanians increasingly understand the value of long-term planning and financial prevention,” said Alexandru Ciuncan, UNSAR President & CEO, as quoted in the release.

Moreover, in an ever-changing economic context, interest in long-term financial protection and planning tools is on the rise. Life insurance remains among the top types of insurance Romanians are interested in, according to the latest UNSAR-IRES Barometer.

The development of the market reflects a trend toward maturity and growing concern for both individual and family financial stability, the organisation states.

„These figures confirm that life insurance is a key pillar in the architecture of well-being. It’s encouraging to see that more and more Romanians are becoming proactive in managing their long-term financial resources. We will continue to promote financial education and encourage healthy financial habits,” said Roxana Baluta, Life & Health Insurance Specialist and Program Coordinator at UNSAR.

AGERPRES