Romania will be promoted as a tourist destination between March 5 and 7 at the world’s largest B2B tourism trade show – the International Tourism Exchange (ITB) in Berlin, the Ministry of Economy, Entrepreneurship and Tourism (MEAT) said in a release on Tuesday.
For three days, the national pavilion will host 38 co-exhibitors representing tour operators, tourism agencies and associations, as well as representatives of local and regional public authorities, who will showcase a varied tourist offer: from cultural circuits, hiking trails and city trips, to relaxing seaside stays and Danube Delta exploration tours.
Apart from exhibition space in Romania’s 210 sqm-wide national pavilion organized by MEAT, all exhibitors have a spot of their own on the event’s digital platform, an individual online profile and a dedicated meeting agenda.
„In the space dedicated to Romania, visitors will get acquainted with the most scenic and attractive local tourist destinations, captured in a video production by British journalist Charlie Ottley. The films were broadcast internationally on BBC News, with the promotion campaign run by MEAT achieving a recognition rate of 59 percent. They depict Romania throughout the four seasons – spring, summer, autumn and winter – highlighting its character as a permanent, year-round destination. Furthermore, four forms of Romania-specific tourism that may interest German visitors will be illustrated, such as city-breaks, history and culture, ecotourism and authentic traditions. Virtual reality complements this experience, helping those who come by our stand ‘to instantly travel’ through Romania,” reads the release.
According to the cited source, Romania will also participate in the 9th Donausalon (Danube Salon) international conference, an event organized on the last day of ITB Berlin by the Standing Representation of the Land of Baden-Württemberg.
Romania has been present at ITB Berlin with a national pavilion since the early years of the event, participating for the first time in the world-famous tourism trade fair 54 years ago, in 1970.
Source: AGERPRES
